I've been assisting with the new menswear SS11 collection for clothing brand My Yard & here's some of the final shots from the new lookbook which I styled a few weeks back. They've upped the anti considerably this season to try & offer a more diverse & trend focused streetwear collection & I feel like they've really nailed it. Still included is the bright bold streetwear graphics which they've become renound for, but thrown in the mix is a range of fashion cut scoop neck tees, loose fit vests & varsity jackets all offered on a satisfyingly trend focused colour palette of white, blacks, red wine, camel & marl.
I'm especially fond of the Navayo! pocket tee's, vests and the scoop neck Navayo! tribal design tee which we're considering buying in for Yayer for girls as an oversized tee dress. If not, i'll definitely be grabbing one for myself.
Here's a selection of my favourite bits from the collection.
H x